🏷 Logo Variations
🎨 Color Palette
📝 Typography
📦 Brand Assets
✅ Usage Guidelines
Do: Use Primary Green on White
Always use our primary green #15803D on white or light backgrounds for maximum readability and brand recognition.
Don't: Stretch the Logo
Never distort or stretch the logo. Always maintain its original proportions when resizing.
Do: Maintain Clear Space
Keep at least the width of the "C" in clear space around the logo at all times.
Don't: Use Unauthorized Colors
Never recolor the logo. Only use approved color variations from this brand kit.
Do: Use Inter Font
Inter is our brand typeface. Use it for all marketing materials, digital and print.
Don't: Add Effects
No drop shadows, gradients, outlines, or other effects on the logo mark.
🗣 Voice & Tone
Trustworthy
We're reliable professionals. Our language conveys confidence and dependability.
Eco-Conscious
We care about the environment. We highlight our green practices naturally.
Approachable
We're friendly and warm. We avoid jargon and speak plainly to clients.
Premium
We deliver quality. Our messaging reflects the premium service we provide.
Community-Focused
We're local Atlanta. We emphasize our community roots and connections.
Expert
We know cleaning. We share knowledge that positions us as industry experts.